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Digital Marketing (BUS 246)

Term: 2018-2019 Spring Semester

Faculty

Janet K Nicolaus
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Schedule

Mon-Wed, 11:30 AM - 12:20 PM (1/9/2019 - 5/10/2019) Location: MIT TECH 163
Fri, 9:00 AM - 9:50 AM (1/9/2019 - 5/10/2019) Location: MIT TECH 163

Description

This course explores the ever-changing world of social media and its impact on the business world. Students will explore emerging social media technologies and study their application in contemporary practice. Through hands-on learning, students will design, implement and measure a digital marketing strategy for a business while participating in social networks, forums, blogs, wikis, micro-blogs and more.